Alix started her first business around the age of 4.

By the age of 11, she was making profit by selling her products (jewelry) to shops around Europe. By the age of 16, she had built an international team of 11 people. Together, they won an Innovative Entrepreneurship prize offered by Deloitte.

Since then, Alix has started 6 other businesses.

Now, she is a business, leadership, high-performance and success speaker and coach working with entrepreneurial humans worldwide.

Her clients and live events are based: all over Europe, in Canada, in the US, in Latin America, in Indonesia (Bali and Jakarta) and Singapore.

To date, Alix has:


  • Started 7 businesses and built teams around them

  • Hosted 9 leadership & success retreats around Europe

  • Coached 200+ individual leaders worldwide (entrepreneurs, corporates, start-ups and solopreneurs)

  • Given 50+ public talks and workshops in Europe, Latin America and Bali

Every human is here for a reason. I see it as my mission to get them to leverage their full potential for maximum positive impact in this world.



Alix's mission is to get humans all over the world to thrive on their full potential.
Alix strongly believes that every human has a unique combination of superpowers, dreams and desires.
She wants them to see this, celebrate their own epicness and fully own it.

This unique blend is there for a reason. Every human is here for a reason.
Alix fires humans up to leverage their full potential into maximum positive impact in the world. 




Alix has always been a high-performer. As a kid, she would show up to the playground in business clothes. She always had the best grades in school and outside school (music, dance, you name it), regardless of the subject at hand or the country she'd be in.


But at the age of 16, Alix burned out. Her physical, mental and emotional health hit rock bottom at once. She had to spend weeks in different hospitals. This lasted for about 2 years.


Once she started recovering, Alix understood that working hard without a clear purpose nor the right personal growth tools wasn't the way to go. Fulfillment was important. A strong and positive mindset was important. Performance, productivity and personal growth tools were important.


Since then, for the past 12 years, Alix has been rebuilding her life. She's hired coaches, gone to retreats, completed countless online trainings, traveled the world. She’s rebuilt her physical, mental and emotional health from scratch.


She successfully completed a competitive research master (MSc). She started 6 other companies. She's raised investment for her companies and others’. She has pitched her companies on stages around Europe. She has worked for a start-up accelerator and various universities around Europe.

She hasn’t burned out again. She’s now driven by passion, fulfillment and massive positive change. She’s also learned the tools to hack reality and make this life a fun, high-energy, fulfilling ride.


Alix realized that her natural talent for high-performance, entrepreneurship and turning ideas into tangible value for others came in very handy to empower others to do the same.

Her ability to fire others up, make them feel unstoppable and limitless, optimize their performance, connect them to a strong sense of purpose and fulfillment has enabled her to be successful as a leadership and business coach.


Alix is now committed to empowering humans worldwide to thrive, sustainably.

She connects them to their unique combination of superpowers, to their unique purpose and life mission. She gives them tools to hack their mindset, energy levels and having the most positive impact in this world to live a fulfilled life.


Alix has been on stage at events such as Tony Robbin's Unleash the Power Within as well es Emile Steenveld & Joel Brown’s Elevate event.


Alix has also had the privilege to being directly coached and mentored by the Tony Robbins team, the Arnon Barnes team, Emile Steenveld, Joel Brown, Gerard Adams, Yahya Bakkar and Ruby Fremon.


To date, Alix has successfully coached, trained and mentored over 200 individual leaders worldwide through her workshops, retreats and exclusive 1-1 coaching.


Her work has helped humans connect to their unique mission, find focus and purpose, massively (and successfully) execute on it, monetize from it and thrive as fulfilled human beings on a mission in a matter of weeks.

© 2019 by Alix Rufas     © Photography by